Many nonprofits, both large and small, are timid of testing because of the misperception that it’s too expensive as well as a fear of failure. Master the strategies to grow your direct marketing fundraising program by up to 100% by learning about tests that work and how to implement them.
Learning outcomes:
- How to build both online and offline testing into your budget at the beginning of the year.
- How to test effectively, and in a statistically valid environment, both offline and online.
- How to roll out test findings across multiple channels to create immediate revenue.
This workshop is mainly designed for:
- All levels – from new fundraisers to senior level staff alike – will walk away with the necessary tactics to build testing into your annual plan … because you rarely create real change by doing the same thing over and over again!
