What is the most important aspect of any public mobilisation and fundraising campaign? That’s right…the concept!
The most important thing to remember is to not put your cart before your horse – if you have an appealing concept, then you can make the most of potential supporters waiting for us on Facebook or the billions of people that could engage with our organisations via smartphone or our email lists.
In my masterclass I’ll be revealing some of my own tools to allow you to generate concept ideas that will be guaranteed to move both your supporters’ hearts…and their minds.
This masterclass is mainly designed for: