When Advocacy Meets Fundraising: How To Use Political Issues To Drive Donations

Advocacy campaigns are usually intended to mobilize public opinion and create policy and political change, but they can also help you build your fundraising program. Learn how groups are using online advocacy to expand their fundraising base and turn supporters into donors. We’ll discuss both high-level strategy and day-to-day tactics, with the goal of getting the most return possible for your organization. Learn how you can change the world AND support your organization at the same time.

Learning outcomes:

  • How advocacy can build your donor list;
  • How to maximize your fundraising from online advocacy actions;
  • Segmenting your list based on activists’ interests and past actions;
  • Tapping into online communities of interest;
  • A/B testing and analytics;
  • Capitalizing on breaking news;
  • Reaching new audiences for your organization or cause.

This session is mainly for:

  • Beginners/Intermediate fundraisers.

Fundraising from the many
Location: Date: 15 October 2015 Time: 15:30 - 17:00 foto_delany Colin Delany
Epolitics.com (USA)