Developing Fundraising In Developing Markets: Successful Cases And Inspiration

Brazil has over 290,000 charities, but its civil society is quite young – 70% of charities were founded after democratization in 1988. Since then they have been struggling to reach financial sustainability in an environment where asking – and therefore fundraising – is not a developed habit for charities and is often seen by the population as something wrong. Nonetheless, recent years have been very exciting for fundraising development in Brazil, with several successful projects undertaken, consolidation of the fundraising profession, growth of individual giving and much more. In this session we will share the Brazilian experience of investing in fundraising development, give successful campaign examples and draw some conclusions which could inspire Central and Eastern European fundraisers.

Learning outcomes:

• Participants will learn about the Brazilian fundraising sector and how it relates to Central and Eastern Europe in the sense that both regions have yet to consolidate the sector and promote charities‘ financial sustainability.
• We will also share examples and recent experience of fundraising undertaken in Brazil.
• Delegates will learn that promoting philanthropy is vital if we want to increase giving to charities.

This workshop is mainly designed for:

• Professionals starting fundraising programs within their organizations, from small or medium-sized non-profits.
• New fundraisers looking to learn and be inspired to improve their own work.