foto_zak Martyna Żak
Instytut Fundraisingu (PL)

Martyna Żak, founder of the Fundraising Institute in Poland, consultant and trainer, expert in the field of non-profit fundraising and marketing, has been working in marketing and fundraising for more than 15 years.

For six years she worked as marketing and fundraising manager at the SOS Children’s Villages Association. She led fundraising campaigns which won two awards in one of the most important competitions in the marketing world – the Effie Awards – in the non-profit organisation category for the most effective fundraising campaign in Poland. She also won the Golden Arrow award for best Direct Marketer of the Year.

She gained marketing experience during her work at the Ogilvy international advertising agency, which worked for the largest global brands. She was also the marketing and communications manager for the third largest private medical company in Poland – Medical Center ENEL-MED S.A.

She specialises in aquiring funding from individual donors and firms, with a special focus on multi-channel campaigns and direct marketing, donor database segmentation as well as campaigns for getting donations of 1% of income tax. She is currently head of the Fundraising Institute in Poland.

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