PREMIUM MASTERCLASS: Great Fundraising – Day 1


 9:30-10:00 >>  Delegate Registration for the Masterclass (Tuesday only)

10:00-11:30 >>  Part 1 

11:30-12:00 >>  Coffee Break

12:00-13:30 >>  Part 2 

13:30-14:30 >>  Lunch

14:30-16:00 >>  Part 3 

            16:00 >>   End of the day


‘Great Fundraising’ is defined as large-scale income growth – increasing your income and impact by two, three or four times over a period of years. This masterclass is an outstanding opportunity to learn the cultures, behaviours and leadership required for your organisation to achieve great fundraising and grow your organisation and income significantly.

The Great Fundraising Masterclass is created from the following sources:

  • The Great Fundraising Research & Report from professors Sargeant and Shang.
  • Observation of over 320 case studies of Great Fundraising organisations worldwide.
  • Consultants’ experience of over twenty five years in fundraising.

Learning outcomes

  • The outcomes of the Great Fundraising research and report.
  • Interpretations of the research and report and their application
    to real case studies.
  • How others have managed to achieve great fundraising.
  • How to understand donors’ needs.
  • How Great Fundraising can drive your organisation’s mission, and vice versa.
  • How to unite organisations behind and help them become proud
    of their fundraising.
  • How to generate investment in fundraising, and what this investment
    can achieve.
  • How your leadership and inspiration drives fundraising performance.
  • To support a continuous learning culture as the secret to innovation
    and growth.
  • To find the single proposition that unites and drives your organisation.
  • How to make decisions on the brand, proposition and messaging that drives great fundraising.
  • How to have a whole-organisation-fundraising culture.
  • How to get all departments to support fundraising.
  • How to focus your fundraising and stand out in a crowded market.
  • Plus a whole lot more…

Learning styles

The content of the Great Fundraising Masterclass is formed by a unique mix of academic research and case studies, with particular reference to the Great Fundraising Report which you can download from Attending this in-depth, exclusive masterclass will leave you with a list of ‘must-do’ actions to be implemented immediately on your return.  The learning style is layered-design learning. This mixes lectures, case studies with group-work and hands on ‘learn by doing’ exercises. It is just as apt for a person to attend on their own as part of a group.

Who should attend?

You may be a fundraiser, but you are definitely a leader. This seminar is for chief executives, executive team members, trustees, directors and heads of fundraising. Ambitious fundraisers who want to be future leaders are very welcome too.

Day 2

Premium Masterclass Alan Clayton

Rethinking strategy
Location: Date: 10 October 2017 Time: 10:00 - 16:00 foto_clayton_220_220 Alan Clayton
Alan Clayton Associates (GB)