The Culture Of Storytelling

Before an organisation can become a Great Fundraising Organisation, it is essential that it has a whole-organisation fundraising culture.  Without support and excellent service from other departments, the fundraising team cannot thrive.  The key cultural ability that needs to be taught to non-fundraising staff is storytelling. In this workshop, Alan will talk through what makes a great fundraising story, how to write one and tell one, and, most importantly, how to teach others.

Learning outcomes:

  • That story-telling is a crucial skill that the whole organisation must develop to support fundraising.
  • What kind of stories work for fundraising, and what don’t.
  • How to create a great fundraising story, and how to tell it.
  • How to teach non-fundraisers how to find and create stories for fundraisers.

This workshop is mainly designed for:

  • Everyone – from the receptionist to the general secretary :)

Getting your message across
Location: Date: 12 October 2017 Time: 13:30 - 15:00 foto_clayton_220_220 Alan Clayton
Alan Clayton Associates (GB)