The Golden Gifts Of Fundraising Or Resource Mobilisation

Yes, of course, money is an important part of fundraising, but mobilising resources can be about so much more than money. In this workshop we look at the target audience you can draw support from and all the different resources your organisations might need, including, but not exclusively, money.

Building a relationship with your donor is crucial to a long and generous bond. So part of building that relationship is showing your need and asking your donor to respond with a gift. That could be a one-off financial donation, but there are other gifts you could ask them for, such as advocating for you, opening up their network and introducing you, buying a product with your name and logo on it, organising an event and fundraising for you, becoming a regular donor or giving a product or providing their time as a volunteer. All these Golden Gifts enhance your donor relationships and build an ‘Army of Lovers’ rather than ‘just’ people who give you money.

We will look at the theory behind this, illustrated by a few practical (inter)national examples of Golden Gifts.

Learning outcomes:

• Learn what Golden Gifts really are and how your organisations could benefit from them.
• Understand donor motivation and building strong, sustainable donor relationships.
• See what things could make a Golden Gift for your organisation and leave with a handful of inspirational ideas.

This workshop is mainly designed for:

• Middle Managers, i.e. Fundraising Managers or Heads of Fundraising,
• NGO Directors or CEOs.