Why Goodvertising Matters And What We Can Do To Make It Global

Every day, throughout the world, lots of non-profit advertising campaigns and marketing ideas with a social cause are born. These ideas help protect the environment, help people, or raise people’s living standards. The best ones win awards. Why shouldn’t an idea that worked really well in one country have the same beneficial outcome in another? At GOODEAS we’re convinced that the best ideas should be spread so they can help all over the world. Now you can be part of this too.

The GOODEAS database is produced for NGOs, social projects, or socially-beneficial activities so they can be used further and shared. For organisations that want to spread social good through campaigns focusing on Humanity, Health, Diversity, Poverty, Education, Environment, and Human Rights, GOODEAS can provide them with dozens of ideas. They can choose an idea and the people behind that idea will help implement it in the country where the organisation operates. At the same time, the people behind that idea are helping to realise it in another country and come up with new ideas which can be shared. The aim of the database is to bring the people behind the ideas together with those realising them in different countries, and give them legal, consultative, and financial support through partnerships with commercial and public organizations. (More at www.goodeas.org).

Learning outcomes:

NGOs will learn that they can find the greatest marketing ideas in the world in one place while clients can discover new ways to communicate their corporate social responsibility in their PR activities.

• Learn how to stay open-minded and find out how to use the power of creativity as a force for change and good,
• Learn how to focus on topics such as diversity, humanity, poverty, human rights, environment, health and education in brand communication and advertising,
• Learn how to adapt the best non-profit campaigns in different countries and create new ones to be shared.

This workshop is mainly designed for:

Non-profit organizations, which

• Need to communicate,
• Need advertising and PR campaigns.