Inés is a strategic thinker and a passionate, committed hard worker. She has 18 years of experience in fundraising, marketing and communication, designing and developing fundraising and marketing strategies, tactics and planning. Inés’ experience includes fund development, especially from individual donors and developing partnerships with companies. She is eager to take on new challenges, innovate and generate win-win deals, using various tools to mobilize resources and people in order to promote result-focused social change.
In 2010 after 13 years of working in different management positions in the corporate sector, Inés started her career in fundraising as Fundraising and Communications Director for SOS Children’s Villages Argentina, her country of birth. It was love at first sight! Within two years she had managed to develop and implement a fundraising strategy mainly focusing on the individual giving segment. This strategy will make the Argentinian association self-sufficient by 2020.
In 2013 Inés got the opportunity to develop her international fundraising career as Individual Giving Advisor for SOS Children’s Villages International. She works with seven potential markets, including Poland, Russia, Croatia, and seven challenging markets, including Bosnia and Northern Cyprus among others, facing and resolving different challenges such as the absence of a culture of regular donations, lack of professionals in the field of fundraising and no payment system ready for regular payments. In the last three years, SOS managed to develop the committed giving segments in most of these 14 countries, with 497% growth in gross fundraising income from the committed giving segment between 2012 and 2016. After four successful years of passionate work, Inés was recently promoted to Head of Individual Giving.