Introduction To Peer-To-Peer Fundraising

In this workshop, you’ll discover the power of peer-to-peer (P2P) fundraising and learn how it can leverage your community’s personal networks to attract significantly more supporters and raise more money for your cause.

We will first explore the various types of P2P programs so you can determine which type is the best fit for your organization. We will then explain what it really means to invest in P2P so that it will have the greatest chance of success. Throughout the session, we’ll showcase some of the coolest, most successful P2P programs from around the world.

You’ll walk away from this session with a solid understanding of what makes P2P so powerful…as well as the confidence you need to either start doing P2P for the first time or add a new program to your existing P2P portfolio.

Learning outcomes:

• Understanding the different types of P2P fundraising– from events to “DIY”.
• Understanding the unique benefits of P2P fundraising and why it’s so effective.
• Understanding what to expect when investing in P2P fundraising.

Who should attend:

Everyone will find something valuable in this session— organisations that are not (yet!) doing P2P fundraising as well as those organizations already doing some P2P and are looking for ways to optimise or expand those program(s).