MASTERCLASS: Effective Corporate Fundraising For Today’s World – Part 1

This masterclass will offer a practical hands-on approach to how to start and develop relationships with corporate donors in order to diversify potential income and increase the future financial sustainability of your organisation.

The masterclass will cover a wide range of topics, starting with principles and fundamentals, through trends in the changing landscape of corporate giving against the backdrop of the impact of the Covid-19 pandemic and the war in Ukraine, to inspiring examples of corporate-NGO partnerships from the CEE region. Presentations and interactive discussions between presenters and participants will be complemented by individual and group work.

Learning outcomes:

Understanding the principles, strategies and practices in corporate fundraising in order to build masterclass participants’ knowledge, expertise and confidence:

• Basic ingredients, pre-requisites, practices and tools of corporate fundraising,
• Corporate fundraising cosmos today – trends & insights,
• Strategy and Activity Planning & Working Cycle,
• Inspiring examples of corporate-NGO partnerships,
• Communication aspects in corporate fundraising,
• Pitching vs co-creation,
• Stewarding your corporate partner for a better world,
• Guide to corporate foundations.

Who should attend:

• Fundraisers who are starting or already have some experience in corporate fundraising,
• Leaders wishing to refresh their knowledge and experience,
• Everyone interested in corporate fundraising.

Masterclass Katalin Kovácsné Béres and Katarína Bartovičová