Why Have A Fundraising Strategy Or Business Plan? What Tools Can Help You Develop One?

If you are not targeting the right funding avenues with your current fundraising strategy, then you’re wasting your resources. If you do not have targets, you cannot measure your progress. You can fundraise in an ad-hoc, haphazard kind of way and you might get there in the end. Mind you, you might not. If your team doesn’t have direction, they will not achieve their potential, or worse, they will leave, and you risk burning out all your volunteers along the way.  So, having a great fundraising strategy is crucial.

In order to build a realistic and workable fundraising strategy, it helps to use some of the basic business tools such as SWOT, PESTEL, Boston Matrix, and understand fundraising product lifecycles. You need to know where you are now to map the route to where you want to be. This session will provide you with the tools and building blocks to create YOUR fundraising strategy and action plan to deliver it.

Learning outcomes:

In the session we will learn:

• How to use some of the simple business tools outlined above to understand the fundraising market you are operating in,
• How to develop simple steps toward setting up a fundraising strategy,
• Why you need one and how to develop your “Case for Support”,
• To choose the fundraising channels and techniques that most suit your organisation,
• The impact of the Political, Economic, Social, Technological, Environmental and Legal realities and changes on fundraising and philanthropy.

Who should attend:

• CEOs,
• Fundraising directors,
• Managers of multi-channels and programmes.