Two of the most challenging questions in corporate fundraising are:
The answers to these questions have real-world consequences. Our Director, Andy, was once in the room with a horse welfare charity when a trustee suggested that a bank “basically owe us €1,000,000” simply because it had a horse in its logo. Andy was also the one who persuaded a charity to increase their ask to a partner from €5,000 to €50,000 – and not only did they do it: they got a yes. The value of that approach increased tenfold through confidence alone.
As a relatively young profession, corporate fundraising lacks a substantial evidence base. While we can draw inspiration from business-to-business approaches, not everything translates. The best we can do is learn from our peers and adapt what feels right for our context.
This session will take you through the most commonly used models charities employ to answer these questions and help you begin planning your own partnerships strategy – ensuring you can build partnerships companies will pay for.
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