Mastering Facebook, Email & Your Website For Fundraising

Digital fundraising has changed — so what should charities be doing now, and how do they keep up?

Join us for a session that will help you get started or get better at digital fundraising. We’ll share examples from across Europe, including real-life experiences navigating the shifting digital landscape. From finding quality leads and donors to adapting strategies on different budgets, we’ll explore what’s working, what’s not, and where the biggest opportunities lie.

You’ll walk away with practical steps you can take — no matter your budget or team size — to make the new digital landscape work for you. Expect an engaging, interactive session with clear takeaways and visual examples to keep things practical, as well as some free digital giveaways.

Learning outcomes

1. A BROAD, TOP-LEVEL understanding of the changing digital landscape, including benchmarks and strategic direction for the management level.
2. A DETAILED understanding of the TACTICS and STRATEGIES being employed to make the most of the opportunities in this new landscape, for those delivering campaigns.
3. A clear sense of HOW charities and their agency partners can make digital lead generation, value exchange and email work for income generation.

Who should attend

• Individual giving fundraisers,
• Charities of all sizes.

Suggested level of participants

• Beginners.