How-To: Getting Regular Monthly Donors Through Year-End Giving Campaigns

A triple case study of end-of-year donation campaigns from Poland, Czech Republic, and Estonia. Three speakers from animal rights and welfare organisations will present their successful 2023 fundraising campaigns. You will learn what worked and what didn’t work in these campaigns (and what REALLY didn’t work at all). You’ll learn about the role email marketing, social networks, and ads played. You will be inspired not only by the specific experiences of each organisation’s representatives, but also by real data, figures, and guidelines that you can then apply in practice to your own campaigns this coming season! Participants will also receive a folder with a wealth of content and benchmarking data after the session. The session will be facilitated by Jiří Krupa, a fundraising campaign consultant who works with all three speakers on an ongoing basis.

Learning outcomes:

• How to get regular donors from Christmas campaigns both from existing supporters (emails) and new audiences (organic and paid social).
• The mindset and the roadmap needed for implementing your own year-end fundraising campaigns.

Who should attend:

• Fundraisers and anyone engaged in fundraising activities,
• Directors of Development,
• Executive Directors,
• Organisational Leaders and Changemakers.

Suggested level of audience:

• Intermediate fundraisers/leaders.