Major Donor Campaign For The First Time

Sue Ryder Home Czech Republic has just finished its first-ever major donor campaign. Its Development Director (Jana) and campaign consultant (Jan) are coming to share and discuss what they have learned from this unique and rewarding experience, while its CEO (Matěj) may also be in the audience to answer questions too.

Its campaign, which focused on dignified aging in the Czech Republic, took three years to run. Although the outcomes of the feasibility study made us change the concept of the case for support as well as adjust the fundraising targets, by the end of it we celebrated the campaign’s success as a far more mature fundraising team.

Learning outcomes:

  • What needs to be in place to begin a major donor fundraising campaign;
  • What it takes to make your major donor campaign a success;
  • Who needs to be involved and in what capacity;
  • What you learn from a fundraising feasibility study;
  • How you manage the team and what roles there should be;
  • How to lead up.

Who should attend:

  • Trustees and board members;
  • CEOs;
  • Development Directors;
  • Major Donor Fundraisers.

Fundraising from the few
Location: Date: 10 October 2019 Time: 11:00 - 12:30 Jana Havlenová
Sue Ryder (CZ)
Jan Kroupa
Czech Fundraising Center (CZ)