MASTERCLASS: Building An Even BIGGER Community Using The Power Of Peer-To-Peer Fundraising – Part 1

Most likely, you already have a community of donors… but wouldn’t it be game-changing to have a community of people who participate in events and campaigns and fundraise on your behalf? Or perhaps you’ve been doing some crowdfunding… but what about crowdfundraising?

In this masterclass, you’ll discover the power of peer-to-peer (P2P) fundraising and learn how to leverage your community’s personal networks to attract significantly more supporters and raise more money for your cause.

We will begin by exploring the various types of P2P programs and explaining the unique risks and benefits of investing in them. We will then take a deep dive into what is critical to the success of any P2P campaign. Throughout the session, we’ll showcase some of the coolest, most successful P2P programs from around the world.

You’ll walk away from this session with a solid understanding of what makes P2P so powerful…as well as the confidence you need to either add “peer-to-peer” to your overall fundraising strategy or boost the results of your existing P2P strategy.

Learning outcomes:

  • Understanding the different types of P2P fundraising– from events to “DIY”.
  • Understanding the unique benefits of P2P fundraising and why it’s so effective.
  • Understanding key success factors in minimizing risk and maximizing the revenue of a P2P program.

Who should attend:

Everyone will find something valuable in this session—organisations that are not (yet!) doing P2P fundraising as well as those organizations already doing some P2P and are looking for ways to optimise or expand those program(s).

Fundraising from the many
Location: Date: 12 October 2022 Time: 14:30 - 16:00 Jillian Stewart
PeerWorks Consulting (NL)