MASTERCLASS: Effective Corporate Fundraising For Today’s World – Part 1

This masterclass will offer a practical hands-on approach to how to start and develop relationships with corporate donors in order to diversify potential income and increase the future financial sustainability of your organisation.

The masterclass will cover a wide range of topics, starting with principles and fundamentals, through trends in the changing landscape of corporate giving against the backdrop of the impact of the Covid-19 pandemic and the war in Ukraine, to inspiring examples of corporate-NGO partnerships from the CEE region. Presentations and interactive discussions between presenters and participants will be complemented by individual and group work.

Learning outcomes:

Understanding the principles, strategies and practices in corporate fundraising in order to build masterclass participants’ knowledge, expertise and confidence:

  • Basic ingredients, pre-requisites, practices and tools of corporate fundraising,
  • Corporate fundraising cosmos today – trends & insights,
  • Strategy and Activity Planning & Working Cycle,
  • Inspiring examples of corporate-NGO partnerships,
  • Communication aspects in corporate fundraising,
  • Pitching vs co-creation,
  • Stewarding your corporate partner for a better world,
  • Guide to corporate foundations.

Who should attend:

  • Fundraisers who are starting or already have some experience in corporate fundraising,
  • Leaders wishing to refresh their knowledge and experience,
  • Everyone interested in corporate fundraising.

Masterclass Katalin Kovácsné Béres and Katarína Bartovičová

Fundraising from the few