MASTERCLASS: How To Launch Your First Successful Peer-To-Peer Fundraising Campaign

For decades Peer-to-Peer fundraising has been one of the main fundraising activities in English speaking counties. In the UK the top 25 charity events alone raised £139.5 million in 2016 and in the USA 25% of charity donations are made to P2P campaigns. Furthermore over $1 billion has been raised through the Facebook’s charitable giving tools globally of which Facebook birthday fundraisers have raised over $300 million for charities in the last year alone.

In addition to being a fantastic new way of raising money, Peer-to-Peer fundraising also offers a great way to recruit new supporters and draw on the passion of your existing supporters for your cause.

In this interactive masterclass you will learn strategies and techniques that will enable you to plan and execute your first Peer-to-Peer campaign as well as optimise your existing P2P programme.

Using the case study of Unicef Hungary we will be showcasing how a small team has taken these ideas and launched their first real P2P programme.

Learning outcomes:

  • Understand how Peer-to-Peer fundraising works and how it can benefit your charity and supporters.
  • Learn what fundraising activities work best for Peer-to-Peer fundraising.
  • How to set up your first Peer-to-Peer campaign from choosing your fundraising concept to selecting your fundraising tools.
  • How to recruit fundraisers from new and existing supporters.
  • How to deliver a great experience for your fundraisers.

Fundraising from the many