Legacies (gifts in wills) represent a significant philanthropic opportunity for charities, but many are missing out on potential funds by failing to properly engage with donors. The key lies in knowing how to integrate the right messaging across all communication channels and creating engaging journeys at every stage of the legacy pipeline.
During this masterclass, we will delve into the mechanics of establishing a robust legacy pipeline in your fundraising program. Whether you are a small organization or a large charity, this interactive, research and data-driven masterclass will prepare you to start implementing or revitalizing your gifts in wills program immediately.
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