We’ll start off by sharing the creative principles and successful studies from causes that have engaged support and raised real money online. Then you’ll work in groups to create campaigns around a brief you help create. As well as the speakers’ expertise, you’ll have access to virtual support from specialist digital designers, online influencer researchers and social media marketing experts. Working as a group to tight time scales, you’ll also be exposed to some of the theory and practices of agile working that will give an insight into the culture required to be a successful digital team. Finally, the group will feed back on your work and we’ll round up the lessons you can take away to implement in your own organisations. This session builds on our innovative and very highly rated “digital appeal hothouse” from IFC 2017. There will be some input from the speakers but primarily hands-on group work to build out the campaign for real with an experienced digital team to support the delegates at every stage.
Who should attend:
It is for people who are or will be hands on running digital campaigns either nationally or internationally in a non-profit organisation.
This masterclass is already full.