We’ll look at a case study of story mapping work at Greenpeace International – a pirate communications exercise that shifted internal culture and external strategy, resulting in a set of “7 shifts” – navigational points that eventually found their way into the organization’s ten-year strategy. And we’ll see how a story can turn the usually excruciating process of talking about mission or organizational change into a passionate, purpose-driven prospect that can actually be fun.
We’ll learn how to break an organizational or campaign story into a set of values – a moral – and a set of simple story elements that fit a timeless and easily understood story arc. And we’ll talk about how a simplified organizational or campaign story can help orient staff, shape strategy, and open up extremely useful conversations about how to tell and live the most powerful story you can.
Who should attend: