If you are not targeting the right funding avenues with your current fundraising strategy, then you’re wasting your resources. If you do not have targets, you cannot measure your progress. You can fundraise in an ad-hoc, haphazard kind of way and you might get there in the end. Mind you, you might not. If your team doesn’t have direction, they will not achieve their potential, or worse, they will leave, and you risk burning out all your volunteers along the way. So, having a great fundraising strategy is crucial.
In order to build a realistic and workable fundraising strategy, it helps to use some of the basic business tools such as SWOT, PESTEL, Boston Matrix and understand fundraising product lifecycles. You need to know where you are now in order to map the route to where you want to be. This session will provide you with the tools and building blocks to create YOUR fundraising strategy and action plan to deliver it.
Who should attend: