Major Donor Fundraising In The Balkans – A Case Study Of Trag Foundaiton

Was it irrational or courageous to start major giving campaign for the first Endowment fund in civil society in Serbia? Having been dependent on international project funding for decades, civil society organizations in the Western Balkans are pioneers in fundraising. They are also still facing difficulties in political and economic context, and huge lack of trust by general public.

If and how can we shift to local support in these circumstances to build our sustainability and independence? When is the right time for an organization to start new fundraising concepts? How do we contextualize Anglo-Saxon models in an environment with yet immature philanthropic community? How do we transfer our mistakes into learning points for our organization and our community? How do we grow our organization and build trust with major donor community?

Trag Foundation will share its case openly to inspire conversation on all these issues.

Learning outcomes:

• The musts before introducing major giving campaign in your organization.
• Common prejudices and mistakes of beginners.
• How to avoid losing the track in major giving campaign.
• How to deal with inactive volunteers.

This workshop is mainly designed for:

• Civil society organizations interested in major giving.