OPENING PLENARY: A New Ambition

How big is thinking big?  When Alan’s team researched the Great Fundraising Organisations, one of the key ingredients of success was identified as an emotionally powerful New Ambition.  This big idea was essential to unite the organisation, create a fundraising culture and focus and drive powerful fundraising communications. In this opening plenary, Alan will show the outcomes of the research, demonstrate what makes a successful New Ambition and give you tips on how to find yours.

Key learning outcomes will include:

• That a new ambition is the ‘big idea’ which drives organisation wide growth.
• That there are precise success criteria for what ideas work, and what these criteria are.
• Understanding of a process to find, create and gain unity around your big idea.

This opening plenary is designed for everyone.