A Practical Guide To Storytelling

Whatever discipline of fundraiser you are, storytelling is your most powerful communication tool. Stories connect us emotionally.  We remember more information communicated through story. It’s no wonder it’s so effective, storytelling is in our DNA; our ancestors communicated and learned through the stories that they passed down from generation to generation.

We are natural born storytellers, yet sometimes in our professional fundraising environment we forget the importance of our innate skill of storytelling. Stories connect us to the importance of the causes we fundraise for, they connect and inspire our supporters to give. In a competitive environment where we are bombarded by thousands of messages every waking minute of every day our ability to tell stories that make us stand out, connect us to others and make us memorable might be the difference between fundraising success and failure.

This is a practical workshop where delegates get to practice and improve their storytelling skills.

Learning outcomes:

• Practiced developing and telling your stories,
• Confidence to tell your stories with passion and conviction,
• Practical tips for perfecting your storytelling skills,
• Enjoyed yourself.

This practical workshop is mainly designed for:

• Any fundraiser who wants to improve their storytelling skills.
• It is particularly relevant to delegates who have attended Alan Clayton’s Culture Of Storytelling workshop.