MASTERCLASS: Six Critical Building Blocks To Transform Your Legacy Programme For Future Fundraising Success I.

The biggest opportunity for every charity is right here, right now: Legacies. This masterclass will give you the tools you need to build a new transformational legacy strategy from the bottom up and the top down. Based on marketing through influence, and with a story driven, donor led approach and using campaign examples, this focuses on the six critical building blocks to develop strategy for any charity, whatever size. Using this framework, the masterclass will showcase ways to build a strategy and approach that everyone can engage in. Covering, strategy, approach, culture, inspiration, ways to measure and how to nurture long term relationships.

Learning outcomes:

  1. A framework and the tools to build a strategy.
  2. Insight and understanding about legacies.
  3. Ability to engage and reach others.
  4. How to build a culture.
  5. Ways to measure legacies.

Who should attend:

All fundraisers.

Masterclass Stephen George

Fundraising from the few Rethinking strategy
Location: Date: 9 October 2018 Time: 14:30 - 16:00 Stephen George
Good Leaders (GB)