MASTERCLASS: How Digital Advertising Can Boost Your Online Fundraising II.

Can digital advertising accelerate your fundraising program? Learn how organizations and campaigns are putting online ads to work to grow their donor lists, reach new audiences and convince people to give money.

We’ll discuss channels including banner/display ads, video ads, Facebook advertising and more. We’ll also talk about cutting-edge topics like Facebook Custom Audiences, addressable advertising and cross-channel fundraising. Learn how you can integrate digital ads into your fundraising program to boost your day-to-day results.

Learning outcomes:

• How online advertising can fit into a fundraising strategy;
• The essential online advertising channels and what they’re good for;
• Using online ads to build your donor list;
• How targeted online ads can increase donations from your members;
• Using online ads to increase fundraising from other digital channels;
• Mobile advertising;
• Basic testing techniques to refine your messaging and strategy.

This Masterclass is mainly for:

• Intermediate fundraisers.

Masterclass Colin Delany