One day a Cuban bartender challenged the writer Ernest Hemingway to tell a story in just six words. If he could do it, he would get a free round of rum. Hemingway arrived the next day with a piece of paper with this story “Baby shoes. Never worn. For sale.” And he got his free drink. Cheers! This is the key element of a successful fundraising program, telling your story in a creative and emotional way to blow supporters’ minds. The great news is that, in the digital era, there are a lot of new tools for storytelling such as virtual reality, gaming, transmedia and many others.
Marcelo will dynamically share his work with NGOs across the globe. The objective of this talk is to give participants a new dimension to their profession and provide them with storytelling skills for the digital era.
Learning outcomes:
This workshop is mainly designed for:
