This session will look at legacy fundraising in very difficult environments, specifically the Italian non-profit sector, and will try to highlight cultural and strategic elements in terms of will-making and legacy giving. We will analyse the real journey to “gifts in will”, emphasizing types of donors, characteristics of activities and projects and – above all – the power of relationship-building, without forgetting the great gains that bequests guarantee, once consolidated.
Learning outcomes:
This session is mainly for: