Maria is the CEO of the Swedish Fundraising Association and has over 15 years of fundraising experience. For Maria fundraising is not a job, it’s a passion. She’s been Director of fundraising for Amnesty in Sweden and has worked as a fundraising consultant for several years. Prior to her current role she was the CSR-manager for TV4 in Sweden. Maria is a highly appreciated speaker at both national and international fundraising conferences. She collects fundraising Direct Mail, never misses an opportunity to preach the importance of building donor loyalty and reads way too many blogs, reports and articles related to fundraising.