If you’re not testing your digital (and analog) fundraising, you’re leaving money on the table. Which digital channels work best for your organization and your cause – search engine marketing, Facebook ads, emails, text messaging, peer to peer and crowdfunding, fundraising dinners? What’s the optimum gift amount to ask for in each channel? What copy or photo or video gets the best response? Which advocacy or donation page design gets the best conversion rate – the percentage of people who come to the page who actually sign up or make the donation?
In this workshop, we’ll look at designing a testing program for your digital fundraising and then actually testing your results from Facebook, email marketing, search, and more. We’ll talk about how to set up simple tests that can produce significant results in producing more revenue, more supporters, or more engagement with the same staffing and budget.
Learning outcomes:
Who should attend:
All digital marketers.
