In fundraising, we focus on the bottom line, but at what price? Who is investing in the lifetime value of committed fundraisers and how would we do this? We track the footprints of self-reflected fundraising leadership to lead people, inspire lives and carry the torch of great leadership by leading through humanity.
Fundraisers are under pressure to meet income targets. We fail to recognize that success, fundraising growth and fun at work are the result of great and inspirational leadership. We are often up against tight budgets, challenges to recruit new and loyal donors, keep donors happy, put in long hours to meet tough deadlines, deal with workplace politics and have to witness inappropriate behaviour and questionable leadership. The impact of COVID-19 on fundraisers in most organisations only added to the pressure as they have had to work from home, feel more professionally isolated, miss the sharing community, sense of solidarity and learn from conferences such as this. Channel focus has changed rapidly to digital, telephone and DRTV and away from meeting with major donors, face-to-face, community and retail stores, thus leaving some fundraisers ill-equipped for the new reality of fundraising.
Our sector has great potential to be a fertile ground for great leadership anchored in believing in our great causes. The reality looks different.
This session tries to explore some contradictions. We are inherently wanting to “achieve more” driven by our mission. Many of us have seen fundraisers suffer from burn-out, and depression or we have been there ourselves. Are we more in danger of burnout? Are we taking as much care of ourselves as we do our organisation’s income and donors? We will explore what appear to be the causes of fundraiser stress and burn-out, how to recognise it in ourselves and others and offer some ways of supporting ourselves and our colleagues.
Learning outcomes:
In the session we will:
Who should attend: