With all the time and effort you put into fundraising, you want to make sure that you’re getting the right information so you can make sound decisions about your fundraising work. The RIGHT metrics can help you understand what is working and what isn’t. They help you determine what strategies to focus on and develop further, and which ones to eliminate. Too often, our decisions are dictated by gut feelings and assumptions, with the review of metrics as an afterthought. The development of a thoughtful metrics plan can have a significant impact on your ability to effectively implement your fundraising program from your annual giving to major gifts. They provide you with the ability to monitor progress and make necessary course corrections in a timely manner. Metrics is also a powerful management tool, helping to identify opportunities and figure out who, on your staff and volunteer teams, you want to invest in, who your stars and emerging stars might be, and who might need further development. Join Robert for an information and strategy-packed session on what to measure, how to measure and how to use what you’ve learnt.
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