From a small town in east Slovakia, Peter is an Eastern-European now living in the UK, where he discovered a passion for fundraising. He is an individual giving specialist with a wealth of experience gained over the last decade. In his early days, Peter managed large-scale acquisition campaigns recruiting tens of thousands of regular donors a year using digital, face-to-face, mail, TV and telephone fundraising. Over the years, he has helped organisations with the redevelopment of acquisition and retention programmes to strengthen their case for support and help them to grow their supporter base.
Peter has also experienced first-hand what fundraising can achieve – in 2015 he visited refugee camps in Iraq, which gave him a renewed passion for his profession. He firmly believes in giving supporters the best experience and connecting them to the work they make possible, but aren’t able to see first-hand themselves.
As a retention manager at ActionAid, he currently works on developing retention strategy and maximising the long-term value of supporters. Over the last three years, he has led the strategic redevelopment of retention welcome programmes delivering inspiring and engaging communications to newly recruited supporters, to ultimately improve the lives of women and girls living in poverty.