The Power And Joy Of Building A Legacy Relationship

This session will look at legacy fundraising in very difficult environments, specifically the Italian non-profit sector, and will try to highlight cultural and strategic elements in terms of will-making and legacy giving. We will analyse the real journey to “gifts in will”, emphasizing types of donors, characteristics of activities and projects and – above all – the power of relationship-building, without forgetting the great gains that bequests guarantee, once consolidated.

Learning outcomes:

  • Information on numbers relating to will making across the world,
  • Why and how to spread will-making messages and legacy giving messages,
  • How to build, develop and manage the best legacy relationships,
  • How to communicate and facilitate will-making in a difficult environment.

This session is mainly for:

  • All fundraisers specialising in individual giving, including major donor fundraisers.

Fundraising from the few
Location: Date: 16 October 2015 Time: 11:00 - 12:30 foto_malfatti Stefano Malfatti
Fondazione Don Carlo Gnocchi (ITA)