With a younger generation starting to disrupt the ‘traditional’ ways of philanthropy, is your organisation ready to embrace the change? As we look to a new generation of donors, it is now more important than ever for charities to align their understanding of what drives and engages donors and prospects.
Learning outcomes
- Understand the shift in our donors’ profiles and how to adapt to this change in cohort.
- Recognise what charities and your specific organisation must do strategically to evolve with these new donors.
- Value the opportunities and challenges which come with this new generation of donors.
- Understand the world of a NextGen donor, their values, and philosophies.
- Know how to not only successfully target NextGen donors, but also how to expertly cultivate these relationships.
Who should attend
Suggested level of participants
