Organisational strategy is key to successful fundraising. Too often, we forget this, which can create a disconnect between our goals and our financial capacity. In this workshop, we will explore why both strategic planning and strategic thinking matter, and how to better embed fundraising within your organisation’s strategy.
Learning outcomes
- Develop greater awareness of the importance of strategic elements in fundraising, including problem definition, strategic goals, and environmental analysis.
- Understand some of the related strategic thinking skills.
- Reinforce essential fundraising principles that often get lost in everyday work (e.g. organisation’s role as a bridge between the donor and the need, the significance of boards, and measuring the right things).
Who should attend
- Entry-level and intermediate fundraisers,
- New CEOs,
- Managers of small and mid-sized organisations.
Suggested level of participants
- Intermediate fundraisers and leaders.
