MASTERCLASS: A New Role For Fundraisers: Impact Facilitator

At a time when more and more wealth is concentrated in the hands of very few, it is imperative that we learn how to approach and persuade those individuals to support civil society for the benefit of all. This is not only about the psychology of giving, but also the psychology of asking.

How do we present ourselves? What is our offer? How do we help donors navigate the many opportunities available to them? How do we help donors create impact through their philanthropy? What is our attitude? Are we partners, or are we takers?

This interactive session includes dialogue, self-reflection, role play, and some physical elements.

Learning outcomes

• Discuss what impact means and why it matters to donors.
• Rethink the role of fundraisers through a mental shift towards helping donors create impact.
• Learn how to manage this type of conversation and meet donors on a level playing field, as partners in a shared cause.
• Leave with a renewed understanding of how fundraising work creates impact.

Who should attend

• Mid-sized to major gift fundraisers.

Suggested level of participants

• Intermediate fundraisers and leaders.