Bernard Ross Bernard is director of =mc consulting, a management consultancy working worldwide to transform the performance of pro-social organisations. He is an internationally regarded expert on strategy, major donors, and pro-social use of behavioral science.
He has written, co-written or edited eight award-winning books on fundraising and how to promote social change – a number of them with Clare Segal. Breakthrough Thinking won best non-profit book in the USA. Global Fundraising was the first fundraising book to be published in China by Shanghai University Press. And with Omar Mahmoud of UNICEF International, he wrote the key books on social change and decision science Change for Good and Change for Better. His latest book, Making the Ask was an Amazon #1 best-seller in the not-for-profit category.
He has advised many of the world’s leading INGOs on fundraising including UNICEF, UNHCR, IFRC, ICRC and MSF.
In recent years, he has raised money for Europe’s largest scientific experiment at CERN; to organise supplies for the world’s biggest refugee camp in Cox’s Bazaar, Bangladesh; to build the Patagonian museum housing the largest dinosaur ever to walk the Earth; and to save the last 800 great apes in Rwanda.