Ligia Peña, CFRE, is an International Legacy Consultant and Strategist at GlobetrottingFundraiser, a firm dedicated to helping charities worldwide develop their legacy fundraising strategies. With extensive experience, Ligia has contributed to the development of legacy strategies in 15 different markets across the globe for various non-profit organizations and NGOs. A hardcore legacy nerd, Ligia is currently pursuing a Ph.D. at the University of Kent in the United Kingdom, where her research focuses on national legacy marketing campaigns as tools to change society’s behaviour towards including gifts in wills.
Ligia is a highly sought-after and seasoned international presenter who has trained thousands of fundraisers in the science and art of legacy fundraising. Being a numbers geek, her approach is focused on helping nonprofits develop strategic, data-driven gifts in wills programs.
She is also the author of the ‘Small Shop Fundraising’ chapter in the second volume of Excellence in Fundraising in Canada, various articles in AFP’s newsletter Advancing Philanthropy, as well as a guest on many industry podcasts.
Born in Buenos Aires, Argentina, Ligia calls Montréal, Canada her home, or any place with access to wifi. She is fluent in Spanish, French, and English (and manages in Portuguese and Italian). Having recently moved to the countryside, you can find her beautifying her new lakehouse or playing with her puppy Leo.