Tyler Riewer Tyler is a storyteller and brand strategist who has spent his career using words and ideas to move people to action. He spent almost a decade in advertising, writing for companies including Red Bull, Nike and SPAM, before moving from the for-profit to the nonprofit sector and joining charity: water. There, he led the creative team, helped create a film seen 35 million times, and contributed to raising nearly $1 billion for clean water. Today, he co-leads a creative agency called Mutiny Co. and lives outside Washington, D.C., with his wife and two very hilarious children.