Every fundraiser knows that email marketing is the basis of effective donor communication. But did you know that most organisations fail to fully harness the potential of this communication channel? In this hands-on presentation, you’ll explore 21 proven strategies to enhance the effectiveness of your email marketing significantly. From newsletter promotion and advanced audience segmentation to reactivating dormant contacts, each technique is tested and field-proven. You’ll learn how to increase open rates, improve click-through rates, and convert one-time donors into regular supporters. This isn’t theory – these are concrete tools you can implement the very next day.
Learning outcomes
After this presentation, participants will be able to build an effective audience segmentation system that tailors messaging to different donor groups and implement a strategy for reactivating inactive contacts. They will master techniques for optimising subject lines, send timing, and call-to-action elements to increase recipient engagement. They will also learn to identify reasons for newsletter unsubscribes and effectively eliminate them. Participants will discover methods for creating a fundraising funnel that systematically builds relationships with donors, and practical ways to conduct A/B testing even in small organisations. They will learn how to implement various levels of content personalisation, use automation to build long-term relationships, and measure the true ROI of email marketing in fundraising and present its value to the organisation’s board.
Who should attend
Suggested level of participants
