MASTERCLASS: Purpose-Driven Fundraising & Great Fundraising: The Critical Behaviours That Drive Rapid Growth

In today’s competitive non-profit landscape, standing out requires more than just good intentions; it demands a clear purpose, strong leadership alignment, and authentic donor relationships. But what are the critical behaviours and leadership qualities needed to achieve and sustain Great Fundraising?

In this interactive masterclass, Nyasha Njela and Howard Lake will share evidence-based insights and practical case studies from Great Fundraising Organisation’s work with organisations worldwide. The approach to Purpose-Driven Fundraising has helped organisations like Scoala Increderii in Romania achieve an impressive 390% increase in income within a year, with projections to exceed 500 %.

This session will offer you practical strategies, real-world examples, and concrete steps to create exponential growth by aligning purpose, leadership, and strategy. Participants will also learn how to build genuine donor relationships that resonate deeply with shared values.

Learning outcomes

• The Key Behaviours Behind Great Fundraising: Proven actions and mindsets that drive rapid growth.
• Building an Organisational Culture for Growth: Aligning leadership, staff, and stakeholders behind a powerful fundraising vision.
• Creating a Single, Uniting Proposition: Finding the message that resonates with donors and energises your entire team.
• Releasing Investment in Fundraising: What’s required to unlock substantial investment and what it can achieve.
• Driving High-Performance Fundraising: How leadership and inspiration can empower your team to achieve ambitious goals.
• Nurturing a Culture of Continuous Learning: Innovation as the secret ingredient for long-term success.
• Clarifying and Articulating Purpose: Positioning your organisation’s mission to inspire genuine connections with donors.
• Navigating the Evolving Philanthropic Landscape: Particularly within emerging markets.

Who should attend

• CEOs and Executive Directors,
• Fundraising Directors,
• Senior Fundraising Managers,
• Mid-Level Fundraising Managers,
• Programs Staff (e.g., Program Directors, Managers, and Officers).

Suggested level of participants

• Very experienced fundraisers/leaders.