Alan Clayton Alan is the author of the foundational book ‘Great Fundraising Organizations’ published globally by Wiley in January 2025. This book lays out how a non-profit can transform its fundraising revenue. The source for the content is a more than ten-year project involving academic research, action research and detailed casework with clients in multiple countries. The same project provides the framework for accelerator projects delivered worldwide by Revolutionise International, of which Alan is chair.
Alan has been a fundraiser since the late ‘80s. He worked in-house at two different UK national charities before founding his own agency in London in 1998. After selling the agency in 2007, he worked for the merged agency for two years before founding Revolutionise International. Revolutionise is the accelerator for fundraising organisations worldwide. Alan and his team have worked in over thirty countries, with over one hundred clients. The compounded revenue growth of the client base is billions of US$.
Alan is also pursuing his own ‘big purpose’ with the launch of a new business after two years of research and testing: EmPower: mental fitness, resilience, and wellbeing. He also runs the Inch, Loch Ness, Scotland – a residential seminar centre.