Svitlana Pugach
Tabletochki Charity Foundation (UA)

Svitlana, a fundraising expert and advisor, currently holds the position of Director of Strategic Partnerships at Ukraine’s Tabletochki Charity Foundation, the largest organization supporting children with cancer. During her tenure as CEO, she tripled the foundation’s annual income. In 2020, she shifted her focus solely to fundraising, resulting in an additional $10 million, including a nationwide campaign that engaged 5 million out of 40 million Ukrainians.

Amid the Russian-Ukrainian crisis, Svitlana and her team successfully navigated a 50% drop in domestic funding by globalizing Tabletochki’s fundraising efforts, ensuring vital support for an expanded budget. Her expertise spans diverse donor segments, including individuals, corporations, major donors, and institutions. With 12 years of experience at Deloitte, a leading international financial consulting firm, she brings a wealth of knowledge in audit, corporate risk, and social responsibility.

Svitlana also provides consultancy services to Ukrainian charity foundations and lectures on fundraising at a prominent university. She has presented at IFC and St. Jude/ALSAC Global conferences and boasts a significant domestic speaking record in fundraising, cause-related marketing, and non-profit development. Furthermore, she serves as a jury member for the prestigious Effie Awards Ukraine, a global marketing communications award.

Svitlana is a passionate fundraiser who believes that excellence in the profession involves not just securing funding but also unlocking the potential in people, organizations, and the communities they serve.

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