Holistic Approach to Fundraising: A Practitioner’s Perspective

This session will explore the role of leaders and civil society professionals in building a culture of fundraising within their organisations. You will hear a first-hand account from an experienced NGO leader with a strong fundraising track record at both EU and national levels.

What does a holistic approach to fundraising mean in practice? How can organisations adapt their processes and practices to this new fundraising landscape?

The session will also provide opportunities to exchange ideas on how to make fundraising an integral part of an organisation’s work.

Learning outcomes:

• Develop practical approaches to achieving a whole-organisation approach to fundraising.
• Learn techniques and creative ways to communicate with funders.
• Identify ways to integrate fundraising into your organisation’s strategy and work.

Who should attend:

• Entry-level and intermediate fundraisers,
• CEOs,
• Managers of small and mid-sized organisations.

Suggested level of participants:

• Intermediate fundraisers and leaders.