Building A Successful Regular Giving Programme: Insights, Strategies, And Lessons Learned

This session offers a comprehensive overview of how to launch and scale a regular giving programme within a nonprofit organisation.

Participants will learn where to begin when starting from scratch, how to design an effective donor journey, and how to implement actionable strategies that support long-term fundraising success.

The session will also explore what it takes to build in-house call centre and face-to-face fundraising teams. Attendees will benefit from real-world lessons—gaining insight into common pitfalls and how to avoid them in order to accelerate results.

Learning outcomes

By attending this session, participants will gain valuable insights and practical knowledge to strengthen or establish a successful regular giving programme. Specifically, they will learn:

  • How to Get Started
    Clear guidance on where to begin when building a regular giving programme from the ground up.

  • The Power of Donor Retention
    An understanding of how to design a compelling donor journey that fosters long-term relationships and loyalty.

  • Agency Partnerships Demystified
    A balanced look at the pros and cons of working with external agencies, helping organisations make informed strategic decisions.

  • Building In-House Teams
    Practical advice on setting up and managing an internal call centre and face-to-face fundraising teams effectively.

  • Lessons from Experience
    Actionable insights drawn from real-world mistakes, enabling participants to avoid common pitfalls and fast-track their progress.

This session is designed to equip fundraisers with concrete tools and strategies to build or refine a regular giving programme while navigating challenges with confidence and clarity.

Who should attend

  • Fundraising managers,
  • Organisational leaders from nonprofits that are either already engaged in individual regular giving or planning to take their first steps in developing a face-to-face (F2F) fundraising programme from scratch.

Suggested level of participants

  • Intermediate fundraisers and leaders.

Fundraising from the many
Location: Date: 09/10/2025 Time: - Mantas Putys
SOS Children's Villages Lithuania (LT)