What We Want From Companies – And What They Need From Us

In this session, Maja wants to help you form – or reframe – your mindset around corporate fundraising. She will prepare you to show companies that the best investment is the one made in society. The return on that investment is not only certain, but often priceless.

Society is everyone’s responsibility, and society is made up of people. People work in companies, make decisions in companies, and can choose to engage. That’s precisely why it’s important to understand that each individual is a valuable and integral part of the whole.

It is also vital to show companies the many ways they can contribute – and this is where creativity is limitless. Everyone can be involved in supporting a cause, acting in line with their values and capacities.

And remember: when you gain support from a company, your journey doesn’t end – it just begins. How long it lasts, and who else joins along the way, is up to you.

Learning outcomes

• How to develop the right mindset when approaching companies.
• Corporate partnerships as a two-way street: what companies need from us.
• What we can ask from companies in return.
• Real-world examples and creative possibilities for collaboration.
• Understanding ESG: where we fit and how to communicate it.
• Engaging the people within companies – decision-makers and champions.
• The importance of donor care and nurturing potential supporters.

Who should attend

• Fundraisers who are beginning or already experienced in corporate fundraising.
• Leaders looking to refresh their mindset, tools, and strategy.
• Anyone interested in building meaningful corporate partnerships.

Suggested level of participants

• Intermediate fundraisers and leaders.